

Our approach to the business of performance footwear and apparel comes down to four words: Ultimate comfort. Individualized care. Step into any of our three locations and meet our comfort care specialists. They'll take care of you, and make sure that the shoe you buy - or the apparel or accessory - is the best you ever bought, in terms of fit and comfort.
We'll ask how you'll be using your shoes. We'll study your gait. We'll measure - both length and width - for each foot. We'll suggest tips for greater comfort and performance. Then we'll draw on our long experience, and our vast selection of New Balance, to fit you with the perfect pair of shoes.
But we're still not done. We'll lace up each shoe, and - by sight and touch - make sure you're getting the right fit. It's not too strong to say that we lavish attention and care on our customers, whether you're buying shoes, apparel or accessories.
In short - we won't be happy until your feet are happy, from heel to toe.
Our uncommon focus didn't come about by accident. Check out Commitment to Comfort to learn how founder Paul Tordella's vision and customer service principles have resulted in greater comfort for over a million people (not to mention the the three largest New Balance stores in the country.)
This section of our site is where you can meet the remarkable personalities that make NBLA the best place to buy your New Balance footwear, apparel and accessories (Meet the Staff.) Learn about their favorite activities, and their favorite New Balance gear. It's also where you can download an application if you're interested in joining our unique team. (Visit Careers.)

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Customers want to know why, once they've become New Balanced, they can't take their shoes off their feet.
Let us drop you an e-mail when our on-line store will be one click away.
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